Dream11 a fantasy gaming start up has bagged the Title sponsor ship rights for the Indian Premier League 2020 for a bomb amount of Rs 222 Crore. While the BCCI had invited an Expression Of Interest on August 14 for this year’s Title sponsor ship after Chinese mobile phone company VIVO was pulled out a few weeks ago following anti China backlash.
- The BCCI has roped in Dream11 as the title sponsor for IPL 2020.
- As per the agreement the BCCI will receive Rs 222 crores from the new title sponsor.
- VIVO and BCCI has mutually suspended the sponsor ship deal with Indo-Chinese border issue.
IPL 2020: Dream 11 Bags the Title Sponsorship Rights For Rs 222 Crore !!!
The IPL 2020 will be held in UAE from September 19 to November 10, due to the pandemic out break where in BCCI has called for bidding for the title sponsorship saying companies with a turnover of over Rs. 300 crores. The Board of Control for Cricket in India has to make a formal announcement regarding this very soon, IPL governing council chairman Brijesh Patel has confirmed the development to Sports star saying that Dream 11 has won the Bid for Rs 222 crores.
According to the authorities the other top Indian companies Include Tata sons, Byjus (201 crores), Uncadamey (170 Crores), Patanjali Ayurveda, Jio etc for four month long sponsor ship for T20 league.
The firm paid Rs 222 crore for the title sponsorship of the 13th edition of the league to be played in UAE from 19 September. VIVO the Chinese mobile company had been paying Rs 440 crores for the annual sponsor ship for five year deal which they bagged in 2017 by bidding a whooping amount of RS 2,199 crores. Dream11 has been supporting cricket and other sports in India. It has been associated with IPL as an associate sponsor for two years.
Apart from bidding for the highest rates BCCI has also took into consideration the impact of the company on Brand IPL. However the Dream 11 has walked away with the title rights with highest bid. Dream 11 Fantasy Cricket has more 8 crore users is expected to double considering the tournament commercial revenue.